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Site last updated on
15 March 2007 ©
Edwardson Pty Ltd
2007
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066 528 649
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57 412 497 581
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- CLIENT SERVICES
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- INSIGHT ASSESSMENT
PERFORMANCE™
- "new
ways of thinking"™
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- See
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PSYCHOLOGICA®NEWS
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- Psychologica®
is a Corporate and
Consumer Psychology consultancy based in Sydney and Melbourne.
We are specialists in psychological Insight, Assessment and Performance. We are a member of the
Independent Researchers Group of the
Australian and Social Market
Research Society and
we are also an Australian
Psychological Society licensed independent practice. This means, that
through the right to use the APS
logo (opp.left),
clients can identify us as "psychological experts who
have the appropriate training, qualifications and experience
to provide sound and high quality services".(See Links to other professional
memberships and affiliations).
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- As part of our
commitment to professional development, we have provided professional
placement positions in consumer psychology for students in the Master of Psychology
(Organisational) Program at the University of NSW since 1999.(Placement Students)
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We also
offer clients services through three specialised brands:
- EMOTIONWORKS®
- "Applied
Emotion Science”
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- SELFSMART®
- “Understanding
the Self”
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- IMAGEVALUE®
- “Perception
and Image”
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- We work
closely with clients to understand their business and individual
needs, and then tailor customised solutions to their unique requirements.
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- Our consulting
philosophy
is to transfer knowledge, build client skills and assist, where
needed, with implementation.
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- We have
special expertise in the understanding and application of emotion in business including
consumer emotions, customer experience management, organisational
emotions, emotional intelligence and emotion coaching.
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- As Corporate and Organisational
Psychologists
we are differentiated through our Marketing Orientation
and focus. We are experts in the Services Marketing
model of integrating Human Resources with Marketing
Strategy to deliver Total Customer Experience Management.
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- As Consumer Psychologists we go beyond conventional
Market Research to deliver a deep level of understanding
of human behaviour and consumer insight. Through
our expertise in Marketing we ensure the business relevance
of our research.
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- As Registered
Psychologists
working with individuals in organisations we focus on a Preventive
and Positive coaching approach for improved performance,
resilience and emotional well-being.
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- More than ever
today in these areas, clients want innovation and "new
ways of thinking"™ with actionable "insight,
assessment and performance"™ outcomes.
Psychologica's®
specialist consulting services provide our clients with the
results they are seeking.
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- After viewing
the site, to find out more about how we apply psychology
to achieve our client's corporate or personal goals, then please
contact
us.
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Links
Back To
Top of Page
- News
in 2004
- College
of Organisational Psychologists (Vic):
- Consumer
Research and Psychology
- In July 2004 Michael Edwardson,
MD of Psychologica presented on the role of Consumer Psychologist,
as distinct from Organisational Psychologist. He presented case
studies of projects he has worked on in his capacity as a Consumer
Psychologist and highlight opportunities for Organisational Psychologists
interested in the field. (click
here for further details)
- Financial Industry Complaints - Dispute
Resolution Conference
- Michael presented in
September on how
to handle "difficult" complainants and a view of frivolous
and vexatious complaints. (click
here for further details).
FICS provides free advice and assistance to consumers to help
them in resolving complaints relating to members of the financial
services industry, including life insurance, superannuation,
funds management, financial advice, stock broking, investment
advice and sales of financial or investment products. The Service
is an external complaints resolution scheme approved by the Australian
Securities and Investments Commission. http://www.fics.asn.au
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- University of Queensland, Business School
Working with
- Customer
Emotions: Industry Symposium 2004
- In a symposium bringing together
academics and industry in September, Michael presented a paper
at UQ Business School on Understanding Consumer Emotions (click here for the program).
- SOCAP Australia 2004 International Symposium
- Consumer
Relationships: For Better, For Worse…
- Michael Edwardson has been invited
for the third year to present at the Society of Consumer Affairs
Annual Conference. This year he will talk about "The Life
Story" perspective in understanding customer complaints.
Specifically he will address how brands, services and products
are embedded in the wider context of people's lives, and how
being aware of this enables consumer affairs professionals to
address the wider issues underlying the complaint.
- Revolutionize Your Customer Experience...Interview
for the new book by Colin Shaw
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- Following the worldwide success
of the best selling book,
“Building Great Customer Experiences”, Palgrave Macmillan
will be publishing in 2004 a new thought leading book by Colin
Shaw of the U.K. based consultancy beyondphilosophy.
The book will be entitled “Revolutionize Your Customer Experience”.
Michael Edwardson was interviewed by Colin Shaw for the book
on his research into Consumer Emotions.
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- News
in 2003
- SOCAP
Outstanding Support Award
- College
of Organisational Psychologists
- Emotionworks
Courses
- SOCAP
Consumer Emotions Study
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- SOCAP
Outstanding Support Award
- At the SOCAP
2003 Annual Conference, Michael Edwardson and Psychologica
were presented with a Certificate of Appreciation for "Outstanding
Support as a Research Consultant", for their contribution
to the 2003 SOCAP Consumer Emotions Study. At the same conference,
Professor Alan Fels, former chairman of the ACCC, was presented
with the SOCAP Significant Contribution to Consumer Affairs Award.
- College
of Organisational Psychologists
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- Emotionworks
Courses
- Michael Edwardson will be conducting
Emotionworks®
- Understanding and Working with Emotion in Business ©™ courses for The Society of Consumer
Affairs Professionals. The half-day sessions held in Sydney,
Melbourne, Perth, Adelaide, Brisbane and Canberra in May 2003
provide an introduction to the six key areas of emotion critical
in Customer Experience Management. For further details click here.
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- SOCAP 2003 Consumer Emotions Study
Back To
News
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- SOCAP, the Society of Consumer Affairs Professionals,
has recognised the need to foster a deeper understanding of the
psychology of consumer behaviour. SOCAP has embraced consumer
emotions, and trust in particular, as its primary current research
and education theme.
- SOCAP has invited participation
in the SOCAP Consumer Emotions Study. SOCAP believe this is the
most advanced and comprehensive study of its type ever conducted.
The study has been conducted by
Evalue, acknowledged leaders in customer value measurement and
strategic management, in conjunction with an Australian expert
on consumer emotions, Michael Edwardson, Principal Psychologist
and Managing Director of Psychologica and lecturer in the School
of Marketing at the University of New South Wales. Breakfast
Briefings to release the results were held in Sydney, Melbourne
and Brisbane in July 2003 and at the 2003
SOCAP Conference in Sydney in August. For further information
and a copy of the report contact
us directly or SOCAP.
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- New
Emotionworks Services Back
To News
- In 2003
we have three new offerings under the international EMOTIONWORKS® brand.
We have an exciting introductory
course for managers and front-line staff that can be conducted
in house as a half-day, one day or two day workshop:
- Emotionworks
- Understanding
and Working with Emotion in Business ©™
- including
- Consumer
Emotion
- Customer
Experience Management
- Emotions
in Organisations
- Emotion
and Leadership
- Emotional
Labour
- Emotional
Intelligence and Emotional Competence
- Emotions
and Well-being
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- For a total approach
to Customer Experience Management we have introduced:
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- For
Hospitality clients we offer through Emotionworks®:
A
total approach to Guest Experience Management©™
and extend
the principle of Hospitality to all service organisations through:
Hospitality:
The Ultimate Customer Experience©™
- We also
link the Life
Story Concept
to Service Brands and the Customer Experience in an exciting
seminar/workshop:
- Emotionworks®
- My
Life...My Brand...My Experience©™
- News
in 2002
- Projects
- Conferences
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Consumer
Insight Conference...Back To News
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- Michael Edwardson, MD of Psychologica®, was the Conference Chair for the opening day of
the Consumer Insight Conference held in Sydney in August. (see brochure)
"Following its sellout performance
in London", IQPC was "proud to bring 'Consumer Insight'
to Australia". Endorsed by the Market Research Society of
Australia the conference highlighted leading case studies on
how path-breaking organisations are successfully addressing the
following critical questions:
- Why are traditional
marketing methodologies failing to provide required financial
returns from consumers?
- What is "insight"
and how do you turn raw information into consumer insight?
- How do you use
insight to build more profitable relationships with consumers?
- How do you build
the organisational capabilities that can turn insight into commercial
value?
- Which methodologies
for gaining insight will best deliver against specific goals?
- How do you ensure
that your consumer insight leads to competitive advantage and
increased profitability?"
- Projects....Back To News in 2002
- In May 2002
Michael Edwardson, MD of Psychologica®
was invited to conduct a series of seminar/workshops for SOCAP (Society of Consumer
Affairs Professionals in Business Australia Inc.). Held in Sydney,
Melbourne, Brisbane, Adelaide, Perth and Canberra the seminars
addressed the consumer
emotion of Trust.
SOCAP is a professional association for people working in the
area of consumer affairs and customer relations. Among other
goals, SOCAP aims to:
Foster
and maintain the integrity of business when dealing with customers.
To enhance the responsiveness of corporations and government
to concerns raised by consumers.
To encourage and promote understanding between business, government
and consumers.
To educate consumers and to improve relations between business
and consumers.
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